Startups

How to Create Brand Content that Drives Sales and Success

How to Create Brand Content that Drives Sales and Success

When you create brand content, think of it as the emotional connection that converts a consumer into a customer. More than 80 percent of consumers are researching –and shopping – online (Retailing Today, 2014). So, thinking strategically about how your content positions and reflects your brand personality is key. What is Content? To make sure we’re on the same page, content is…

5 Easy Ways To Build a Better Business Culture: Guaranteed

5 Easy Ways To Build a Better Business Culture: Guaranteed

The best opportunity you have to create a winning business culture is at the beginning. It’s easy to overlook or ignore culture when you’re in the startup phase because there’s just so much other stuff to worry about. Creating culture is not easy, by any stretch. It’s complex, it’s often misunderstood, and it’s easy to get it wrong. What is Culture? …