Ghostwriting is not the art of writing about ghosts, as one curious woman asked after seeing Boni’s BClear Writing email signature :-).
Ghostwriting is the practice of hiring someone to do your writing for you, or your business, when you lack either the time, the confidence, or the experience to do it yourself.It’s all about focusing on what you’re good at and what you know. Even if you’re a smart, talented person, when you need your carburetor rebuilt, you will likely hire someone who specializes in this work rather than “figuring it out yourself”. Right?
It’s the same with writing. Whether you want to write and publish a book about your life story, your business approach, or write content for your website, or write a policy document or whitepaper, or an operations manual for your business, or curriculum content for the courses you teach, it pays to hire someone who has the experience and expertise to do this for you.
You want to look for a ghostwriter who has some interest in your subject matter. Expect the ghostwriter to turn first to you for research material, possibly including tape-recorded interviews. Expect the ghostwriter to submit drafts to you for information, fact-checking and/or approval, depending on your arrangement. But don’t expect the ghostwriter to get a byline, or credit, for the work – your name will appear on the work as the author. No one but you and your ghostwriter need to know you didn’t burn the midnight oil in front of the keyboard yourself.
BClear Writing’s Boni Wagner-Stafford have developed writing and story-telling expertise from her journalism and strategic corporate communications experience, which give her a unique ability to clarify the story, create a winning structure, and write in a compelling tone that aligns authentically with who you are.
Her ghostwriting repertoire includes e-books on yoga and health and wellness, for example, and she has written for clients on topics such as crowdfunding, the US JOBS Act, manufacturing processes, entrepreneurship, aviation, marketing, IT, finance, tourism, travel, and corporate leadership and culture.
To discuss a ghostwriting arrangement with Boni and BClear Writing, email today.