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How to Create Brand Content that Drives Sales and Success

How to Create Brand Content that Drives Sales and Success

When you create brand content, think of it as the emotional connection that converts a consumer into a customer. More than 80 percent of consumers are researching –and shopping – online (Retailing Today, 2014). So, thinking strategically about how your content positions and reflects your brand personality is key. What is Content? To make sure we’re on the same page, content is…

4 Questions to Ask Before You Hire A Web Team   

4 Questions to Ask Before You Hire A Web Team   

Every business today needs a website. To make sure you get the results you deserve, there are certain questions to ask before you hire a web team. There is no HomeStars or Better Business Bureau for website design and building companies, at least not in Canada. We have many clients who have had terrible experiences with website building. Either the…

4 Things to Understand About the Power of Marketing

4 Things to Understand About the Power of Marketing

One of the biggest mistakes new entrepreneurs make is to underestimate the power of marketing. Right from the earliest days of a startup, it deserves a seat with the big boys: finance, HR, operations, product development and sales.  It should not be an after-thought. And it’s not fluff. “Marketing is a core part of the business strategy,” says Ravi Dindayal,…

10 Qualities of a Winning Business Plan

10 Qualities of a Winning Business Plan

You may be qualified and ready to run your business. But that doesn’t mean you’re qualified and ready to write your own business plan. Whether you’re testing the waters on your business idea, looking for funding, or attracting equity investors, the quality of your business plan – and the soundness of your financials – is key. “You have to have…

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