Business

6 Proven Strategies to Improve Productivity and Profits

6 Proven Strategies to Improve Productivity and Profits

Paying attention to productivity leads to better profits in one-third of the Canadian small and medium-sized companies that measure their overall productivity index. Seems like a slam-dunk, doesn’t it? But a 2016 survey of over 1500 Canadian entrepreneurs by the Business Development Bank of Canada (BDC) showed that less than half of Canada’s small- and medium-sized enterprises (SMEs) measure their…

How to Create Brand Content that Drives Sales and Success

How to Create Brand Content that Drives Sales and Success

When you create brand content, think of it as the emotional connection that converts a consumer into a customer. More than 80 percent of consumers are researching –and shopping – online (Retailing Today, 2014). So, thinking strategically about how your content positions and reflects your brand personality is key. What is Content? To make sure we’re on the same page, content is…

4 Questions to Ask Before You Hire A Web Team   

4 Questions to Ask Before You Hire A Web Team   

Every business today needs a website. To make sure you get the results you deserve, there are certain questions to ask before you hire a web team. There is no HomeStars or Better Business Bureau for website design and building companies, at least not in Canada. We have many clients who have had terrible experiences with website building. Either the…

Nautium: The Smart App for Cruisers and Mariners Around the World

Nautium: The Smart App for Cruisers and Mariners Around the World

We’ve done it! Well, my husband John has done it. For the last year, he’s been working away on developing an amazing app for cruisers and mariners around the world. Nautium will help organize and streamline all the things we need to log, track, calculate, plan, store and maintain while living on a boat. Our GoFundMe campaign to help with…

4 Things to Understand About the Power of Marketing

4 Things to Understand About the Power of Marketing

One of the biggest mistakes new entrepreneurs make is to underestimate the power of marketing. Right from the earliest days of a startup, it deserves a seat with the big boys: finance, HR, operations, product development and sales.  It should not be an after-thought. And it’s not fluff. “Marketing is a core part of the business strategy,” says Ravi Dindayal,…

10 Qualities of a Winning Business Plan

10 Qualities of a Winning Business Plan

You may be qualified and ready to run your business. But that doesn’t mean you’re qualified and ready to write your own business plan. Whether you’re testing the waters on your business idea, looking for funding, or attracting equity investors, the quality of your business plan – and the soundness of your financials – is key. “You have to have…

How to Develop Rock Solid Client Service

How to Develop Rock Solid Client Service

Ensuring you deliver rock solid client service is key to your future. If your business is not delivering top-notch customer or client service today, you’re likely not long for this world. In virtually all sectors, competition is fierce and customers can search and switch to the other guy at the drop of a hat. Here are some signs your customer…

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