How to Create Brand Content that Drives Sales and Success

How to Create Brand Content that Drives Sales and Success

When you create brand content, think of it as the emotional connection that converts a consumer into a customer. More than 80 percent of consumers are researching –and shopping – online (Retailing Today, 2014). So, thinking strategically about how your content positions and reflects your brand personality is key. What is Content? To make sure we’re on the same page, content is…

Trade Fibro Shame for Acceptance and Better Quality of Life

Trade Fibro Shame for Acceptance and Better Quality of Life

Experience has taught me that trading fibro shame for acceptance leads to better quality of life. Is it a factor of my age? The length of time I’ve had fibro? Or is it that I’m in a better state of mental health than when I was first diagnosed with fibromyalgia in 2003? I don’t know. But today, I share the fact of…

4 Ways to Conquer Crazy All-or-Nothing Thinking

4 Ways to Conquer Crazy All-or-Nothing Thinking

All or nothing thinking is harmful in a number of ways. It limits a whole world of possibilities by trying to force everything into one of two polar extremes. It creates unattainable expectations, for example: if I’m not absolutely perfect at everything, I must be an abject failure. Or, when the unrealistic ideal of perfection can’t be realized, I take…

5 Easy Ways To Build a Better Business Culture: Guaranteed

5 Easy Ways To Build a Better Business Culture: Guaranteed

The best opportunity you have to create a winning business culture is at the beginning. It’s easy to overlook or ignore culture when you’re in the startup phase because there’s just so much other stuff to worry about. Creating culture is not easy, by any stretch. It’s complex, it’s often misunderstood, and it’s easy to get it wrong. What is Culture? …

The Magic of Magnesium for Fibromyalgia

The Magic of Magnesium for Fibromyalgia

Many of us with fibromyalgia are deficient in a number of minerals, including magnesium. Magnesium is known as “the relaxation mineral”, an important antidote to stress.  Given the direct relationship between stress and fibro symptoms, at least for me, it makes sense to try to boost levels of magnesium for fibromyalgia. Why Magnesium for Fibromyalgia It’s the most important mineral…

The Best Christmas Gift for Your Fibromyalgia

The Best Christmas Gift for Your Fibromyalgia

It’s the busiest time of the year. The pressure to make everything perfect – for ourselves and for others – can quickly put those of us coping with chronic illness into overwhelm. You can avoid triggering a debilitating flare by remembering the best Christmas gift for your fibromyalgia. And that’s self-care. Here’s how. Treat, Not Indulge The eggnog, alcohol, wheat, and…